Shift™

Shift Collection – Elevate Your Style, Embrace the Bold

Welcome to the Shift Collection, where style, innovation, and performance come together to create a new standard in fashion. Crafted for those who aren’t afraid to stand out, this collection is designed to shift your look and elevate every moment. From cutting-edge timepieces to bold accessories inspired by motorsport and precision engineering, each piece is meticulously crafted to bring out your inner drive and daring spirit.

Whether you’re on the move, making an impact, or simply refining your style, the Shift Collection empowers you to own your look and embrace the extraordinary.

Shift your style. Shift your mindset. Shift your world.

BoldEdge

Make a bold statement with BoldEdge—a powerhouse design featuring thick, durable frames and sturdy legs for a commanding look. Perfect for those who love strong, confident style without compromising on comfort.

AirEdge

Ultra-light and effortlessly stylish, AirEdge is designed for those who love a minimalist, barely-there feel. Featuring a slim frame and thin legs, it delivers all-day comfort with a refined, modern aesthetic.